I want my MTV! The battle cry of 1984 began the explosion of the video age. In 1989 two naïve college students (one of them myself) started an action sports film production and distribution company with ambitions of grandeur. I personally diverted from that particular ambition in the early years, but the business flourished under the committed and capable hands of my partner and best friend. Fast forward to 2002 and the $10M/yr 64 employee company needed a real home to call its own. A 30,000sf warehouse facility with 10,000sf of office space was designed to celebrate the core business, extreme sports films. The space is dominated by over scaled Hollywood-esque signage and mock billboards filled with dramatic sports imagery. Like wandering through the back lot, the open plan is filled with sports memorabilia including an epic collection of historic skateboards and artifacts from fads gone by…remember Tae-Bo? The young and active employees are mostly sports fanatics of some variation and the office’s 30’ climbing wall, basketball court and skate ramp are all well used. Amongst all the chaos is a fun loving group that gets the job done. You might even see the lights glowing on a Friday night with all gathered in the screening room watching the latest release.